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Branding the American West: Paintings and Films 1900-1950

Maynard Dixon, Round Dance, 1931, oil on canvasboard, 15 7/16 x 19 7/8 in., Brigham Young University Museum of Art, gift of Herald R. Clark

February 19 - August 13, 2016

Developed in collaboration with the Stark Museum of Art, Branding the American West is the first exhibition of its kind of examine collectively the imaging of the American West by members of the New Mexican Taos Society of Artists and the California-based artist, Maynard Dixon.

“Branding the American West: Paintings and Films, 1900-1950” an exhibition organized by the BYU Museum of Art and the Stark Museum of Art in Orange, Texas, will be on view at the BYU Museum of Art (MOA) February 19 - August 13, 2016. The ninety pieces in the exhibition together reveal the multiple and changing brands of the American West during a complicated time of war, racial unrest, and accelerating modernization, with particular focus on the influence of motion pictures in the various iterations of branding. Following the showing at the BYU Museum of Art, this exhibition will be shown at the Chrysler Museum of Art in Norfolk, Virginia, from October 29, 2016 - February 5, 2017. The final venue, the Stark Museum in Orange, Texas, will host the show from March 11 - September 9, 2017.

Art After Dark at the MOA

Friday, February 19, 2016 | 7-10 PM

Enjoy free food, fine art, and a fun night out with friends at the BYU Museum of Art! Join us in celebrating the opening of Branding the American West.

Press Coverage

Deseret News
Salt Lake Tribune Blog

Please join us for the interdisciplinary symposium, Branding the American West, to be held at the BYU Museum of Art on Friday and Saturday, March 4-5, 2016, in conjunction with the exhibition “Branding the American West: Paintings and Films 1900-1950,” an exhibition jointly organized by the BYU Museum of Art and the Stark Museum of Art, Orange, Texas. This symposium seeks to expand upon the exhibition and broadly examine the ‘branding of the American West in its various manifestations. Speakers will address how the West was continually (re)defined and (re)branded in the nineteenth and twentieth centuries. Symposium Details